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Ben Shapiro has spoken about physical gold for years, but his latest message focuses on a question that comes after someone decides to explore precious metals:
Which company should they trust to help them through the process?
In a new segment, Shapiro explains why he is now working with GoldenCrest Metals, a boutique precious metals company that helps Americans purchase physical gold and silver or learn about holding eligible metals through a self-directed IRA.
Rather than simply presenting another gold advertisement, Shapiro frames the partnership around incentives, transparency, and the way precious metals companies treat their customers.
Ben Shapiro’s “Who Benefits?” Question
Shapiro begins the segment with a question he says he asks before making an important financial decision:
“Who benefits?”
His point is that incentives matter. A recommendation should not be evaluated only by the product being discussed. Consumers should also consider how the company operates, what it sells, how its representatives are compensated, and whether its recommendations serve the customer or primarily generate a larger profit for the dealer.
That concern is especially relevant in the precious metals industry, where pricing, premiums, product selection, and sales practices can vary significantly from one company to another.
Shapiro says that once someone has decided to explore physical gold, the next question is who they can trust to help them do it. His endorsement of GoldenCrest Metals is based largely on how the company approaches that relationship.
Click here to request more information from GoldenCrest Metals.
Why Ben Shapiro Chose GoldenCrest Metals
According to Shapiro, one of the most important differences is that GoldenCrest operates as a boutique firm rather than a massive call center.
Large precious metals companies may employ extensive sales teams that handle a high volume of incoming leads. GoldenCrest presents itself differently, emphasizing individual service, straightforward communication, and a more personal customer experience.
Shapiro highlights several qualities that attracted him to the company:
GoldenCrest emphasizes transparent pricing, offers widely recognized gold and silver products, and avoids gimmicks and aggressive sales tactics. The company also helps customers understand their available options rather than pressuring them to make an immediate decision.
This approach is central to the partnership. Shapiro is not introducing physical gold to his audience for the first time. Instead, he is explaining why GoldenCrest is the company he selected to help interested listeners learn more.
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The Story Behind GoldenCrest Metals

Ben Shapiro partners with GoldenCrest Metals
The company’s origins also played a role in Shapiro’s decision.
GoldenCrest Metals was founded by Rich Jacoby after he became familiar with the high-pressure sales environments that have existed within parts of the precious metals industry. He saw customers being steered toward products that did not necessarily match their needs, often because those products generated larger margins for the dealer.
Jacoby wanted to build an alternative.
The goal behind GoldenCrest was to create a company centered on fair pricing, honest guidance, recognizable precious metals, and a buying process without unnecessary pressure or games.
That philosophy aligns with Shapiro’s broader message about incentives. A precious metals dealer naturally needs to earn a profit, but customers should be able to understand what they are purchasing and why a particular product is being presented to them.
GoldenCrest’s boutique model is intended to provide that additional level of clarity and personal attention.
Claim Your Free Gold IRA Guide from GoldenCrest Metals
Recognized Gold and Silver Products
Shapiro also calls attention to the types of products GoldenCrest offers.
The company focuses on widely recognized gold and silver coins and bars rather than relying on obscure, private-label, or so-called exclusive products that can be difficult for consumers to compare.
Recognizable products may make it easier for buyers to research approximate market pricing, compare dealer premiums, understand the metal content, and evaluate possible resale options.
This does not mean every widely recognized coin or bar will be priced identically. Dealers still charge premiums above the spot price of the metal, and premiums can vary based on the product, market conditions, availability, and purchase size.
However, products with an established market can generally be easier for consumers to evaluate than specialty coins sold primarily through a single dealer or marketing network.
Physical Gold and Silver Purchases
GoldenCrest works with customers who want to purchase physical precious metals for direct ownership.
These purchases are separate from a retirement account. The customer buys the gold or silver and arranges to have it delivered or stored based on the available options.
Consumers considering a direct purchase should ask about the total price, premium over spot, shipping, insurance, storage, liquidity, and the company’s buyback policies before completing a transaction.
Physical precious metals do not generate income, dividends, or interest. Prices can rise or fall, and buyers should consider how gold or silver fits within their broader financial circumstances before making a purchase.
Learning About a Self-Directed Gold IRA
GoldenCrest also assists retirement savers who want to learn how a self-directed IRA can hold certain IRS-eligible gold and silver products.
A Gold IRA is not a special tax category. It is generally a self-directed traditional or Roth IRA that allows the account to hold approved physical precious metals through a qualified custodian.
The process may involve opening a self-directed IRA, transferring or rolling over eligible retirement funds, selecting qualifying metals, and arranging for those metals to be stored at an approved depository.
The metals held inside the IRA cannot simply be shipped to the account owner for personal storage while remaining part of the tax-advantaged account.
GoldenCrest can explain the precious metals purchasing process and coordinate with the relevant custodian and depository. However, consumers should consult their own financial, tax, or legal professionals when evaluating retirement-account decisions.
Visit GoldenCrest Metals' website to learn more.
Up to $25,000 in Complimentary Silver
As part of the Ben Shapiro partnership, GoldenCrest is advertising an offer of up to $25,000 in complimentary silver with qualifying purchases.
The company is also offering a free information kit and portfolio review with no obligation.
The amount of silver received will depend on the size and terms of the qualifying transaction. Consumers should review the complete offer details, including eligibility requirements and how the promotion may relate to product pricing.
Promotional metals are typically incorporated into the economics of the overall transaction rather than representing money with no associated cost. Buyers should evaluate the complete purchase, including the total price, products received, premiums, fees, and potential resale value.
Related: The Why Files Partners with GoldenCrest Metals
A Partnership Built Around Trust
The central message of Shapiro’s GoldenCrest endorsement is not simply that Americans should purchase gold. It is that people who have already decided to explore precious metals should carefully evaluate the company helping them do it.
Shapiro says GoldenCrest stood out because it is a boutique company focused on transparent pricing, recognizable products, personal service, and a lower-pressure buying experience.
The story behind the company reinforces that positioning. Rich Jacoby created GoldenCrest after seeing how high-pressure precious metals sales floors could push customers toward products that were more beneficial to the dealer than to the buyer.
GoldenCrest Metals was built to offer a different model: fair pricing, honest explanations, and no games.
For Shapiro’s listeners, the partnership provides a direct way to request information about physical gold, silver, or a self-directed precious metals IRA. There is no obligation to make a purchase, and consumers should take the time to compare products, pricing, fees, and alternatives before deciding whether precious metals are appropriate for them.
To learn more about the Ben Shapiro and GoldenCrest Metals partnership, watch the embedded video above or visit GoldenCrest Metals through Shapiro’s official promotional page.
Frequently Asked Questions
What gold company does Ben Shapiro recommend?
Ben Shapiro currently promotes GoldenCrest Metals, a boutique precious metals dealer that helps customers purchase physical gold and silver and learn about self-directed precious metals IRAs.
Why did Ben Shapiro partner with GoldenCrest Metals?
Shapiro says the company stood out because of its transparent pricing, straightforward service, widely recognized precious metals products, and rejection of gimmicks and high-pressure sales tactics.
Who founded GoldenCrest Metals?
GoldenCrest Metals was founded by Rich Jacoby. He created the company after seeing customers pushed toward precious metals products that did not always serve their best interests.
Does GoldenCrest Metals offer Gold IRAs?
GoldenCrest Metals helps retirement savers learn about purchasing eligible precious metals through a self-directed IRA. The account itself is administered by a qualified custodian, while the physical metals must be held at an approved depository.
What is the GoldenCrest free silver offer?
GoldenCrest is advertising up to $25,000 in complimentary silver with qualifying purchases. The amount depends on the transaction and applicable promotional terms. Consumers should review the complete pricing and offer conditions before purchasing.
Is there an obligation to buy?
GoldenCrest offers educational information and a portfolio review with no stated obligation to make a purchase. Consumers can request information, ask questions, and compare the company with other precious metals dealers before deciding how to proceed.



